Behavioural design

Behavioural design is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour.^[1]^[2] All approaches of design for behaviour change acknowledge that artifacts have an important influence on human behaviour and/or behavioural decisions. They strongly draw on theories of behavioural change, including the division into personal, behavioural, and environmental characteristics as drivers for behaviour change.^[2] Areas in which design for behaviour change has been most commonly applied include health and wellbeing, sustainability, safety and social context, as well as crime prevention.

^ Lockton, D., Harrison, D., Stanton, N.A. (2010). The Design with Intent Method: a design tool for influencing user behaviour. Applied Ergonomics, 41 (3), 382-392.
^ ^a ^b Niedderer, K., Mackrill, J., Clune, S., Lockton, D., Ludden, G., Morris, A., Cain, R., Gardiner, E., Gutteridge, R., Evans, M., Hekkert, P. (2014). Creating Sustainable Innovation through Design for Behaviour Change: Full Project Report. University of Wolverhampton & Project Partners.

[lockton-1] Lockton, D., Harrison, D., Stanton, N.A. (2010). The Design with Intent Method: a design tool for influencing user behaviour. Applied Ergonomics, 41 (3), 382-392.

[Niedderer_etal_2014-2] Niedderer, K., Mackrill, J., Clune, S., Lockton, D., Ludden, G., Morris, A., Cain, R., Gardiner, E., Gutteridge, R., Evans, M., Hekkert, P. (2014). Creating Sustainable Innovation through Design for Behaviour Change: Full Project Report. University of Wolverhampton & Project Partners.

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